Le Vian is, famously, a family-owned company. And before models walked the runway, company CEO Eddie LeVian and president Moossa LeVian brought up to the stage several smiling grandkids the future generation of the Le Vian dynasty to help explain their love for family and for jewelry-making.
Avril Graham, executive fashion and beauty editor for Harper’s Bazaar, who presented a spate of trends for 2019 during the event, also called herself an honorary member of the Le Vian family. Le Vian is a longtime advertising partner of the magazine, but she and the magazine’s editor, Glenda Bailey (who spoke on video), said the relationship goes beyond business. Once a year, Eddie and his team meet with Harper’s Bazaar editors to talk about future trends and what looks are missing in the market: “Through decades of relationship, our trust allows us to collaborate deeply,” said Graham. “There’s a lot of synergy between us.”
Eddie added that through the collaboration, the company will debut product with a gray palette later this year. “The editors were asking for something gray,” he noted. Details on that release are under wraps, but the company proudly announced the trends it’s betting on for 2019. They include:
Diamond of the year:
Nude diamonds The C2-C3 natural color diamonds “offer value and are complementary to fashion and beauty trends,” read a press release on the forthcoming product.
Theme of the year:
Royalty For obvious reasons (Harry and Meghan!), a royal theme—manifested as Le Vian “tiara” rings and majestic three-stone and cocktail styles—feels especially timely.
Cut of the year:
Baguette Le Vian’s Baguette Frenzy collection of jewelry with baguette-cut diamonds includes nontraditional settings and pieces with clusters of baguettes.
Item of the year:
Open rings Le Vian will be offering an avalanche of rings with linear designs, featuring plenty of negative space.
Gem of the year:
Fancy colored sapphires The rainbow and multicolor trends will calcify in Le Vian’s collections of pieces featuring a pantheon of colored sapphires (the company’s 2019 Spring Colors of the Year are “Multicolor Rainbow”).
Animal of the Year:
The dog The brand is latching on to a larger trend for jewelry that celebrates everyone’s best friend—the dog.
The event’s runway show featured models styled in a combined $20 million in Le Vian jewels and clothes from Missoni, Marchesa, Salvatore Ferragamo, Alexandra Vidal, Pucci, and Jason Wu. And the evening ended with a fun and memorable performance by soul/pop singer Macy Gray.
